Thomas Gaffney

Digital Marketing Specialist · Milford, Delaware

Thomas Gaffney

About

Results-driven Digital Marketing Specialist with 4+ years of experience helping local businesses increase visibility, generate leads, and drive revenue through Local SEO, paid advertising, content marketing, reputation management, and high quality content. My goal is to establish myself in the marketing industry and work in house long-term.

Experience

Founder & Marketing Lead — UserRadar LLC

Founded digital marketing agency serving local businesses in Delaware Increased social media engagement by 147% within six months Improved Google Maps visibility and achieved first-page local search rankings for clients Managed campaigns across home services, hospitality, and retail industries. 3x Google Review Volume for a local brand in 30 days

Digital Marketing Specialist — DryZone / Hello Garage / Bright Brothers

Create and manage marketing content across three home service brands. Produce photography, videography, and social media assets. Assist with Local SEO, website updates, and digital marketing campaigns.

Skills

Digital Marketing

Advertising

Creative Production

Projects

Schlabachs Ice Cream

I managed Schabach's Ice Creams social media for over a year and attained high praise throughout the process. The initial 6 months of my management saw a 147% increase in followers. The first month saw a 2,700% increase in followers, and a 961% increase in views. Social Media is and continues to be a consistent source of leads for the business.

Technologies: social media management, content calendar, social media planning, lead generation

https://www.instagram.com/schlabachsicecream/

Marlow.ai (BETA)

While still in its prototype phase, Marlow.ai is an automation software designed to save hundreds of hours on content writing, planning, posting, and scheduling. Built for the business owner who enjoys taking photos and videos, but doesn't have time for multi platform posting - just drop assets into Marlow, hit publish, and your content is done for the month. Through building this project, I've honed my skills in marketing, automation, development, and UI design.

Technologies: ai automation, app development, UI design, claude, API INTERGRATION

DryZone LLC

At DryZone LLC I managed 100% of the social media content creation, and assisted with content planning, strategy, and ad strategy across 3 home service brands. (Dry Zone, Hello Garage, Bright Brothers) I helped manage not only the social media accounts, but the Google Business Profile as well. Writing posts, doing keyword research, and providing consistent feedback.

Technologies: content writing, content creation, social media managment, meta business suite

https://www.instagram.com/teamdryzone/

Loblolly Acres

Through 90 days of SEO content writing, posting, keyword research, and strategy, Loblolly Acres ranked in the map pack for more than 15 relevant keywords. The Loblolly team also received clear communication throughout, and left a glowing review when the project wrapped. Additionally, I lead a website redesign and optimization project for the clients sqaurespace site.

Technologies: Local SEO, CONTENT WRITING, GOOGLE BUSINESS PROFILE, KEYWORD RESEARCH, MARKET RESEARCH, MARKETING ANALYTICS, WEB DESIGN

https://share.google/ibaOTyc6oP3NFEwe8

Education

High School Diploma — High School

Certifications in Digital Marketing — Various

Google Ads Search - in progress Meta Digital Marketing - in progress